Creativity paired with a results-driven strategy.

Check out some of the campaigns I helped bring to life ↓

Crystal Hot Sauce

Merch Store Launch

Social Media Strategy & Creative Execution

Crystal Hot Sauce has always had a devoted fan base, and when we noticed a high volume of comments requesting merch, we saw an opportunity. Our team pitched the idea of launching branded merchandise directly on Crystal’s website, tapping into their cult-like following and deep brand loyalty.

Project Description

  • Respond to fan interest by launching an official merch store after repeated organic requests across social media.

  • Deepen emotional connection with Crystal’s cult-like fanbase by offering branded apparel and seasonal merch drops.

  • Use visually compelling, dynamic content to create buzz around each merch drop, especially during key cultural events.

  • Direct social traffic to the merch store with clear calls to action and optimized content to encourage website traffic and sales.

  • Lay the foundation for long-term merch success through seasonal drops and limited-edition collections.

Campaign Goals

  • Organic promotion led to 381 merch purchases and more than $6.5K in profit during the first quarter of launch.

  • Achieved an average engagement rate of 5.7%, significantly outperforming the consumer goods industry benchmark of 1.8%.

  • Earned over 29,000 organic impressions without any paid promotion.

  • Gained 628 new followers throughout the campaign.

  • Earned 5,575 organic views across video content featured in the campaign.

Results

Blue Runner Foods

Influencer Engagement & Experiential Social Campaign

John Craigie Partnership

When we learned that folk musician John Craigie was a genuine Blue Runner fan, we created a one-time, personal activation during his show at Tipitina’s, surprising him backstage with a blue guitar case filled with Blue Runner goodies. He shared the moment on stage and collaborated with us on social.

Project Description

  • Collaborate with an influential fan to create a genuine, memorable moment that aligns with Blue Runner’s brand identity.

  • Reach new audiences through John Craigie’s fan base and social following.

  • Spark conversation and interaction through creative, shareable content tied to the activation.

  • Increase Blue Runner’s audience through organic reach and influencer amplification.

  • Generate excitement both online and in-person during Craigie’s New Orleans performance.

Campaign Goals

  • The campaign reached over 53,000 people without any paid media.

  • Content was shared 592 times.

  • Achieved a 6.3% engagement rate, which is more than triple the industry average for consumer goods (typically around 1.8%).

  • Gained 159 new followers, a notable uptick in growth.

  • Drove over 51,000 video views between two in-feed organic posts.

  • High-performing content led to 3,441 total engagements.

Results

Crescent City Classic

Michelob Ultra Team Challenge

Engagement Campaign & Race Registration Initiative

To boost excitement around the Crescent City Classic and increase race registration, we partnered with key sponsor Michelob Ultra to bring the Ultra Team Challenge to life—an interactive, multi-category competition designed to engage both runners and their online communities.

The challenge was broken into three categories:

  • Ultra Big: The team with the most members

  • Ultra Fast: The team with the fastest average time

  • Ultra Social: A fan-favorite component encouraging teams to submit and share their best team photos on social media using branded hashtags and tags for both CCC and Michelob Ultra

To support the Ultra Social challenge, we created a custom voting platform where teams could upload their photos and encourage their followers to vote.

Project Description

  • Drive race participation and team registrations through friendly team-based competition.

  • Strengthen sponsor integration with Michelob Ultra in a way that feels fun and authentic.

  • Boost engagement across CCC and Michelob Ultra social channels.

  • Foster team spirit and community around the Crescent City Classic brand.

  • Track team growth and engagement for potential post-event data storytelling.

Campaign Goals

Results

  • The campaign produced 23.9K organic impressions and 1.6K total engagements.

  • Achieved a 5.8% average engagement rate, well above the general performance benchmark of 1–3%.

  • There were 994 clicks to the voting page.

  • 1,711 votes total were cast