This post was created to honor the lives lost during the New Year’s Tragedy in New Orleans.
We wanted to ensure we were showing support for the victims, as Crystal Hot Sauce is deeply connected to New Orleans.
Used a trending CapCut template to connect with Crystal’s core audience, tapping into their deep-rooted Louisiana pride and strong brand loyalty.
We highlighted a collaboration with local New Orleans restaurant Blue Oak BBQ, with proceeds benefiting Hogs for the Cause. Aimed to showcase Crystal’s continued commitment to giving back and staying connected to the community.
Brand Partnership: Odette Ieyoub, Sam Brooks
Reel: Kristin Selle
We have our audience to thank for the success of this post! Leveraging user UGC is a key part of Crystal’s content strategy.
New Orleans experienced a rare and historic snow day. It was a major cultural event, and we saw an opportunity for Crystal to join the conversation in a fun and timely way that resonated with the local community.
Jumped on the "Thank you for changing my life" meme, followed by "I'm literally just hot sauce," to capture the cult-like enthusiasm of Crystal Hot Sauce fans.
Like many retail brands, our team created a fake product mockup to celebrate April Fools’ Day. The playful absurdity aligned perfectly with Crystal’s brand personality.
Design: Meghan Deist, Gage Burke
UGC Carousel of Crystal Hot Sauce fans celebrating Carnival season. The goal was to spotlight the city's love for the brand while tapping into the vibrant energy of Mardi Gras.
Valentine’s Day post featuring Blue Runner's signature kitschy bean illustrations, which are a fun and quirky part of the brand's identity.
Design: Meghan Desit
Blue Runner sponsored Gretna Fest as part of their ongoing partnership with The Roots of Music, hosting a dedicated stage that showcased performances from local high school bands. To build excitement and drive engagement, we launched a giveaway for free festival admission.
Brand Partnership/Activation: Sam Brooks, Elizabeth Schoen, JD Thomas
A large segment of Blue Runner’s audience consists of moms, so we leveraged this UGC to directly connect with this key part of our target demographic.
The goal was to simply engage our audience, who have a strong connection to our products.
To highlight Blue Runner's partnership with the nonprofit The Roots of Music, Blue Runner President Katie Bautsch appeared on Fox 8 alongside Erica Spruille, COO of The Roots of Music.
This behind-the-scenes coverage was designed to showcase the brand’s active involvement in the community.
Reel to generate excitement for the Crescent City Classic, using professional drone footage of the course.
Footage: White Donut Productions
Giveaway to collaborate with key partners of the Crescent City Classic. By teaming up with other brands, we were able to amplify our reach and put more eyes on our content.
Design: Meghan Deist, Mandy Babienaux
This medal reveal kicked off the campaign for the 2025 Crescent City Classic, showcasing a unique design by local artist Joe Mustachia.
Design: Meghan Deist
Race day recap carousel from the 2024 Crescent City Classic, shared in real time to capitalize on event-day excitement and engagement.
Illustrated map to highlight the race route of the Crescent City Classic, guiding runners through the heart of New Orleans. Designed to showcase the city’s iconic landmarks and visually engage with our audience.
Design: Meghan Deist, Mandy Babienaux
This carousel, featuring 2024 Crescent City Classic UGC, was designed to engage our audience and generate excitement leading up to the upcoming event.
Tweet from a Southern Classic Chicken fan, paired with dynamic, eye-catching animations.
Design: Gage Burke
Post creatively ties the brand into the holiday season, featuring an eye-catching image of Southern Classic Chicken’s iconic seasoning.
Image: Kristen Selle
We jumped on the name generator trend, which perfectly aligned with the playful and quirky tone of the Southern Classic Chicken brand to drive engagement.
Design: Meghan Deist
Graphic Copy: Lori Archer Smith
